Trends
Technological innovation in the world of make-up
As a makeup lover, I’m fascinated by the way technology is transforming the makeup industry, especially through innovative products and mobile apps. Here’s a list of products and tech tools that are setting trends in the makeup world for their ability to offer personalisation and precision, tailored to each user’s specific needs.
These products and applications are leading the way into an era of personalisation in make-up, offering innovative solutions that cater to the unique needs of each individual. Whether through microencapsulation technology that adapts to the exact skin tone or mobile apps that allow virtual experimentation with make-up, these innovations are making the process of finding the perfect products easier.
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Make-up Products with Microencapsulation of Pigments
Algenist REVEAL Color Correcting Anti-Aging Serum Foundation SPF 15: This product uses microencapsulation technology to adjust to exact skin tone and correct colour simultaneously. It is ideal for those looking for coverage, anti-ageing treatment, and sun protection in one step.
L’Oréal Paris Magic Skin Beautifier BB Cream: This BB cream offers encapsulation technology that releases pigments upon application, adjusting to skin tone and providing an ultra-natural finish. It is perfect for everyday use.
Estée Lauder Perfectionist Youth-Infusing Serum Makeup SPF 25: Uses microencapsulation technology to deliver skin-conforming colour while working on signs of ageing, hydration and sun protection.
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Mobile Applications for Virtual Product Testing
Sephora Virtual Artist: This Sephora app uses augmented reality to allow users to virtually try thousands of shades of make-up, from eyeshadow to lipstick.
L’Oréal Makeup Genius: This app revolutionises the way people try on and experiment with make-up. Using augmented reality technology, users can see how different products and looks look on them in real time.
ModiFace Makeup: Developed by a leading augmented reality technology company.
This app offers virtual make-up trials with amazing precision, allowing users to explore different styles and colours with just a few taps on the screen.
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Augmented Reality (AR) Make-up
AR has fundamentally changed the way we shop for makeup. Thanks to advanced mobile apps and AR-powered virtual mirrors, users can now try on a wide range of make-up products in real time, without the need to physically apply anything to their skin.
This not only includes experimenting with different colours of lipsticks, eyeshadows, foundations and blushes, but also the ability to try out complex effects and make-up techniques that might be difficult to replicate in real life.
Features of Augmented Reality Make-up
- Interactivity and Personalisation: Allows users to see how different products and make-up styles will look on their own face, offering a highly personalised experience.
- Realistic Simulation: Thanks to advances in graphics and image processing, virtually applied make-up can look extremely realistic, taking into account aspects such as lighting and skin textures.
- Facial Feature Detection: Uses facial feature detection technologies to accurately apply make-up to specific areas of the face, such as lips, eyes, cheeks, among others.
- Product Variability: Offers a broad spectrum of virtual makeup products, from foundations and shadows to lipsticks and eyeliners, including an extensive range of colours and textures.
Modes of application
- Mobile and Web Apps: Many beauty brands have developed apps and websites that allow users to try on make-up products virtually using the camera on their devices.
- Virtual Mirrors in Stores: Some physical cosmetics shops are equipped with augmented reality mirrors, allowing customers to try different make-up looks in real time while they are shopping.
- Virtual Events and Demonstrations: Brands are also using this technology to create virtual events, where participants can try on and watch make-up demonstrations remotely.
Colours and textures
- Customisable Palettes: Users can select from a wide variety of colours and textures, adjusting saturation, brightness, and opacity to find the perfect shade for their skin.
- Trends and Collections: AR apps are often updated with the latest makeup trends, offering seasonal collections, exclusive artist collaborations, and limited editions.
Additional benefits
- Try Before You Buy: Allows consumers to experiment with products virtually, which can help make more informed purchasing decisions and reduce returns.
- Integrated tutorials: Some platforms offer tutorials that guide users through make-up application techniques, teaching how to recreate specific looks with step-by-step instructions.
- Sustainability: By reducing the need for physical samples, AR makeup also contributes to waste reduction, aligning with many brands’ sustainability goals.
E-Girl’ and “E-Boy” Make-Up: A Vibrant Fusion of Digital Culture and Personal Style
At the confluence of internet culture, video games and fashion, a make-up trend is born that defies convention and celebrates individuality: ‘E-Girl’ and ‘E-Boy’ make-up. This aesthetic trend thrives on the boldness of the digital age, presenting a facial canvas where creativity and self-expression know no bounds.
Distinctive Features
Blushes in Unusual Places: Forget the apples of your cheeks; blush rises to the temples and extends to the bridge of the nose, mimicking a lovely amplified natural blush effect, as if you’ve just returned from a cold digital winter.
Neon Tone Eyeshadows: Inspired by the neon lights that adorn the streets of virtual cities, these shades bring a vibrant, energetic flash of colour to the eye, evoking the vibrancy of digital worlds.
Iconic details: Hearts, stars, and small facial tattoos drawn near the eyes or on the cheeks add a touch of magic and fantasy, like icons straight out of a game that mark the skin with stories and adventures.
Innovative Make-up Ideas
Digital Galaxy: Combine eyeshadows in galactic shades such as electric blue, cosmic purple and neon pink, creating a galaxy effect on your eyelids. Add highlights with a glowing highlighter to simulate stars.
Augmented Reality: Use brightly coloured eyeliners to create optical eye effects, such as floating lines or geometric patterns that appear to pop out of the screen.
Animated Avatar: Inspired by video game and anime characters, this look plays with intense blushes and saturated eyeshadows, complemented by graphic eyeliner and themed face stickers.
Trending Products
PROMOCINALS
90s Inspired Makeup: Revival of iconic 90s trends
To achieve a 90s-inspired make-up look, it’s essential to understand that this decade was marked by bold looks, rich colours and intense definition. Here are the steps and application methods to recreate a signature ‘90s makeup look. Eyeshadows, infused with shimmer and saturated with colour, become vivid canvases on the eyelids. And in the art of eyeliner, graphics are transformed. They are not mere lines, but statements of individuality, bold strokes that tell stories of freedom and expression. This new era of 90s make-up goes beyond replicating styles; it is a platform for experimentation and self-expression. It invites everyone to play with contrasts, to mix the retro with the futuristic, to be brave in their choice of colours and textures.
Skin Preparation
Foundation: Opt for a medium to full coverage foundation, preferably with a matte finish. In the 90s, the flawless, matte face was the ideal canvas. Choose a shade that perfectly matches your skin to avoid a mask effect.
Eyes
- Shades of brown, copper, gold, and silver were very popular. For a typical 90s look, apply a matte brown shadow in the crease of the eyelid and blend well. Then, use a lighter shade or subtle shimmer on the lid.
- Eyeliner: Black eyeliner was essential in the ‘90s. Opt for a liquid or gel eyeliner to draw a sharp line along the upper lashes. For a more dramatic touch, you can extend the liner outward in a subtle wing.
- Mascara: Apply several coats of black mascara to intensify your look, focusing on the upper lashes.
Lips
- Lip liner: Lip liner was a signature of the 90s. Choose a dark brown or wine lipstick to outline and define the contours of your lips, and don’t be afraid to go a little beyond your natural line to create the illusion of more volume.
- Lipstick: Fill in your lips with a matte lipstick in shades of brown, burgundy, or nude. For an authentic 90s look, the contrast between liner and lipstick can be quite stark, although blending them softly can offer a modernised version of the look.
Eyebrows
Natural, well-defined brows were the standard. Fill in brows with a pencil or eyebrow shadow that matches your natural colour, but avoid overloading them. The shape should follow your natural line with a slight arch.
Cheeks
- Blusher: Choose a blusher in pink or peach tones and apply it lightly to the apples of your cheeks. The application was more subtle than pronounced, aiming to add a touch of natural colour.
Make-up with Bold Visual Effects:
Bold visual effects in make-up have become an artistic form of self-expression, allowing each individual to highlight their unique style. Despite the popularity of minimalism, bold make-up offers a creative counterpoint, inviting experimentation with textures, colours and innovative techniques. Exploring bold visual effects in make-up opens up a world of creative possibilities. Dare to experiment with colours, textures and techniques.
Bold Makeup Ideas
Graphic and Colourful
Eyeliners: Use liquid eyeliners in neon or pastel shades to create geometric shapes or abstract strokes around the eyes.
Metallic and Shimmery
Shadows: Shadows with metallic finishes add depth to the eye. Don’t hesitate to mix bold colours like electric blue, emerald green or vibrant purple. For maximum impact, apply the shadow with a damp brush.
Ombré or Patterned Lips: Mix two or more colours to create a gradient lip effect. For the more daring, temporary stenciled or tattooed lip designs offer a unique look for special occasions.
Ways of applying make-up
Bold Cut Crease Technique: This technique defines the crease of the eyelid with a dark shade, creating a stark contrast to the base colour of the eyelid. It is ideal for highlighting the eyes and allows contrasting or complementary colours to be combined.
‘Intense Strobing: Unlike traditional contouring, strobing uses highlighters to highlight high points of the face, such as cheekbones, Cupid’s bow and eyebrow arch. Opt for highlighters with iridescent shades or glitter particles for a bolder effect.
Colours and Types of Make-up
Neons and Pastels: These shades can be used on eyes, lips and cheeks to create vibrant, fresh looks. Cream products offer greater pigmentation and durability, ideal for long days or special events.
Holographic and Duochromatic finishes: Products with holographic or duochromatic effects change colour with light, offering a dynamic and futuristic look. They can be found in eyeshadows, highlighters and nail polishes.
Brands and Recommendations
Fenty Beauty by Rihanna: Known for its wide range of vibrant colours and innovative products, such as Killawatt Freestyle highlighters.
Urban Decay: Famous for its richly pigmented and varied eyeshadow palettes, especially the Naked series, which includes shimmer and metallic options.
NYX Professional Makeup: Offers an excellent range of affordable products, including vivid eyeliners and colourful eyeshadow palettes.
Pat McGrath Labs: This brand is synonymous with luxury and avant-garde, offering high-quality products with intense pigments and unique finishes.
General advice
Practice and Patience: Experimentation is key. Not every look is achieved the first time, so it’s important to practice and be patient.
Proper Tools: Invest in good quality brushes for shadows, eyeliners and other products, as the right tool can make a big difference in application.
Test Products: Before committing to a complete look, test products for colour and durability on your skin.
Neon Make-up: A vibrant neon colour combination, with electric shades of pink and green that highlight the eyes and lips, radiating energy and creativity.
Holographic Makeup: This look features luminous holographic effects on the eyes, cheeks and lips, creating a multi-dimensional look that reflects a spectrum of colours, adding depth and interest to the makeup.
Duochromatic Make-up: A portrait that combines two contrasting colours, deep blue and vibrant orange, in a sophisticated application on the eyelids and lips, highlighting the artistic use of opposing colours to mutually intensify their impact.
